Our Story

Founder Kali Christensen has spent the past five years working directly in the contractor and trades industry.

She began her career with one of the largest national “big-box” marketing agencies, where she quickly saw the disconnect between corporate sales tactics and the real needs of blue-collar business owners. High turnover, cookie-cutter pitches, and little long-term strategy were the norm.

Contractors deserved better.

So Kali put her head down, learned the industry from the inside out, and committed to building something different an agency rooted in honesty, strategy, and real relationships.

We Speak the Language of the Trades

You can’t market for contractors if you don’t speak the language.

This isn’t a coffee shop or a lifestyle brand.

These are real businesses running hundreds of thousands and often millions of dollars in revenue. Businesses built on equipment payments, payroll, insurance, fuel costs, write-offs, and tight margins.

One bad marketing decision doesn’t just hurt “engagement.”

It hurts families.
It delays hiring.
It slows growth.

We understand that.

With deep roots in the trades and a husband and family who have worked blue-collar jobs their entire lives, Kali doesn’t just study contractor businesses she helps run one.

Being hands on in a family operation gives her real world insight into what it takes to grow, manage, and sustain a successful trade business.

From crews and schedules to equipment and expansion, she understands the pressure.

Built on Systems, Not Hype

Great marketing doesn’t work without strong operations behind it.

That’s why Christensen & Co. focuses heavily on:

• CRM systems

• Lead tracking and attribution

• Automation and follow-up

• Booking systems

• Sales workflows

• Reporting and optimization

Because traffic means nothing without systems.

Leads are worthless if they aren’t answered.

And growth fails without structure.

We don’t just generate demand.

We help you handle it.

Two Paths. One Mission.

Every business is at a different stage.

Some owners want their marketing fully managed.

Others want clarity, direction, and a roadmap before investing heavily.

That’s why Christensen & Co. offers two ways to work with us:

Agency Services:

Done-for-you marketing, systems, and optimization.

Growth Advisory:

Strategic guidance, audits, and custom growth plans.

Every client begins with a discovery and diagnostic phase to ensure the strategy fits their goals, budget, and operation.

No pressure. No guesswork. Just honest direction.

More Than a Client. Part of the Family.

Christensen & Co. was never built to be another agency where clients feel like account numbers on a spreadsheet.

It was built to feel like a community.

A place where business owners are known.
Where questions are welcomed.
Where growth is shared.
And where no one feels left behind.

Whether you’re just getting started, scaling your first crew, or coming from another agency that never quite felt like the right fit, you belong here.

We grow alongside our clients.

We learn together.

We win together.

Built on Real Relationships

We are intentionally relationship-driven.

No rotating account managers.
No disappearing support.
No ticket systems that leave you waiting.

Our clients work directly with people who know their business, their goals, and their challenges.

Because trust isn’t built through dashboards.

It’s built through consistency, communication, and showing up.

Rooted in Real Life

Originally from Boise, Idaho, Kali and her husband relocated to the Dallas–Fort Worth area in 2025 to continue building their business and life together.

When she’s not working with clients, Kali enjoys spending time with friends and family, exploring the outdoors, and making memories with her husband and their three dogs.

She believes in building a business that supports a full, grounded life—not one that consumes it.

Our Commitment

We’re not here to chase trends.

We’re not here to sell hype.

We’re here to help hardworking business owners build something lasting.

With honest strategy.
With solid creative.
With real systems.
With genuine care.

Because your business isn’t just a job.

It’s your livelihood.

And it deserves to be treated that way.