We Speak Contractor

AND

Consumer

Our mission is simple: to build brands for the folks who build everything else. We believe in service over sales, purpose over performance, and long term growth over quick wins.

Name

First Name

Last Name

Phone

(###)

###

####

Message

Our Approach

Rooted in values. Built for blue-collar businesses.

We don’t believe in one size fits all marketing. Our approach is personal, intentional, and built on real relationships.

We exist to serve the small and mid-sized businesses that so often get overlooked, the good folks building meaningful things in their communities. We're here to be part of your story, not just your vendor list. Your goals matter to us because your success is our success.

Whether you're launching something new, trying to clean up a marketing mess left behind, or just need a fresh, honest perspective… We keep things simple:
✔ Just honest strategy, solid creative, and a whole lot of care.

GET IN TOUCH WITH US

We are NOT your typical Big box Agency, where ‘results’ =

Bringing a Little Bit of Idaho to Texas

We recently relocated and are excited to now serve the great state of Texas…bringing with us the same values, work ethic, and hands-on approach that built our foundation in Idaho. We’re passionate about partnering with hardworking contractors and service pros who take pride in what they build.

Who We Work With:

We specialize in supporting a wide range of construction and service based businesses, including:

General Contractors
Concrete Companies
Fencing Contractors
Roofers
Landscapers
Plumbing & HVAC Companies
Electricians
Solar Installers
Remodelers & Renovation Specialists
Custom Home Builders
Deck & Patio Builders
Garage Door Installers
Handyman Services

Where we Serve:

Our roots are planted in the Dallas–Fort Worth area, and we love working with local businesses right here in our own backyard. But if you're not nearby… no worries.

We’ve worked with amazing clients in Boise, Idaho and beyond, and we’re fully equipped to collaborate remotely.

Whether you're down the road or across the country, we’ll meet you where you are … no stress, no hassle.

Local feel, flexible service. That’s how we do things ‘round here!

Social Media Marketing

We create and manage strategic social media campaigns across Instagram, Facebook, and other high-impact platforms, keeping your brand top of mind where your audience already scrolls. Our approach includes content creation, community engagement, and ad campaigns tailored to your goals.
Platforms: Instagram, Facebook, LinkedIn, & more
Display retargeting ads to capture warm leads
Integrated advertising through Microsoft Advertising Network (including Outlook, MSN, and Bing placements)
Search Engine Optimization (SEO)

Drive long-term traffic and visibility through proven SEO strategies that elevate your search rankings and authority.
On-Page SEO: Keyword optimization, metadata, internal linking, and content strategy
Off-Page SEO: Link-building campaigns, citations, and domain authority growth
Technical SEO: Site speed, mobile optimization, and crawlabilit
Paid Media & Sponsored Ads

Get in front of ready-to-buy audiences with paid advertising campaigns designed to convert. We manage spend across major platforms and ensure your budget is working smarter, not harder.
Meta Platforms (Facebook & Instagram Ads)
Google Ads (Search, Display, and Retargeting)
Local Service Ads (LSAs) for service-based businesses
YouTube Pre-Roll and Microsoft Display Ads
Web Design & Development

Your website is your digital storefront…let’s make sure it’s working for you. We design user-friendly, mobile-optimized websites built to convert visitors into customers.
Custom designs for service-based business.
Fast, responsive, and optimized for SEO
Integrated lead forms, chat, and scheduling tools available.
Videography & Creative Media

Stand out with branded video contentfrom story-driven brand videos to scroll-stopping reels. Perfect for social, YouTube, and paid ads.
Brand storytelling
Social media reels & TikToks
Promo videos, testimonials, drone footage, and mores here
Social Media Management

It’s more than just posting, it’s building connection! We handle your social media with strategy and purpose. From content creation to scheduling, from engagement to analytics, we manage your presence so it actually works for you…not just looks good.
We offer:
Full content calendar planning
Branded post design & captions
Hashtag & trend research
Audience engagement & community management
Review response & reputation care
Monthly analytics & performance insights
Your social presence should reflect the quality of your business — we make sure it does.

Kali Christensen

Meet the owner!
With a strong foundation in digital marketing and years of experience managing hundreds of client accounts across Boise and beyond, Kali brings both strategy and soul to every project. Her background is as diverse as the businesses she’s served…from helping contractors grow their local presence to supporting medical professionals in building trust through authentic marketing.
Rooted in a family of hard working tradespeople, Kali understands the grit and grind it takes to build something from the ground up. That upbringing shaped how she approaches marketing today: with honesty, purpose, and a deep respect for people doing real work.
What started as a childhood dream to “run her own thing one day” has grown into a full-time mission. After seeing too many small businesses taken advantage of by overpriced, under delivering agencies, she stepped in to be the opposite….transparent, ethical, and people-first. She believes in good work, good people, and good partnerships built on trust, not tricks.

Read More of Bio