Our Approach To Real Growth
At Christensen & Co., we don’t believe in “one-size-fits-all” marketing.
Every trade, every market, and every business is different.
That’s why our process is built around understanding your operation first—then building systems that actually perform.
Whether you choose full-service marketing or strategic advisory, every client goes through the same proven framework.
Step 1: Discover
We Start With Your Business.
Before we recommend anything, we take time to understand:
Your goals
Your market
Your current systems
Your challenges
Your budget
No assumptions. No templates.
Just clarity.
Step 2: Audit + Assess
Once we know where you're coming from, we dig into where you are.
We look at your current online presence, marketing efforts, competitors, and industry trends. Then we assess what’s working, what’s missing, and where the biggest opportunities lie…especially when it comes to content and traffic (the two most important pillars of a solid strategy).
We review:
Your online presence
Your lead flow
Your competitors
Your tracking
Your conversion points
This is where gaps are identified and opportunities are found.
Step 3: Build Your Custom Game Plan
Now we get to work.
We craft a tailored marketing roadmap that aligns with your business model, growth goals, and budget. From Social Media Management to content to paid traffic, SEO to social…we focus on what will actually move the needle for your business.
Based on what we find, we create a strategy built specifically for you.
This may include:
Marketing channels
Budget allocation
System improvements
Automation
Content direction
Expansion plans
No cookie-cutter playbooks.
Step 4: Optimize
We Improve Constantly.
Markets change. Algorithms change. Seasons change.
We monitor, test, and adjust so your business stays ahead.
Step 5: Execute
We Implement With Precision.
For agency clients, we manage everything.
For advisory clients, we guide your implementation.
Either way, the plan doesn’t sit on a shelf.
It gets put to work..
Step 4: Scale
Growth without systems creates chaos.
We focus on:
Sustainable leads
Healthy margins
Strong operations
Long-term value
Not just “more traffic.”
You’re not getting a template.
You’re getting a strategy built for your business, your audience, and your goals…from the ground up.
Ready to get started? Let’s talk
FAQ
-
We specialize in blue collar and trade-based businesses, including plumbing, roofing, excavation, fencing, lawn care, electrical, HVAC, and construction.
Because we focus on the trades, we understand your margins, seasonality, and operational challenges allowing us to build strategies that actually work in the field.
If you’re serious about growth and value long-term partnerships, we’re likely a good fit.We build tiered, custom strategies based on your goals, industry, and where you're starting from. Whether you’re looking for a one-time project or ongoing monthly support, we’ll walk you through the options and pricing up front!
We believe in being fair, honest, and transparent every step of the way. Let's chat and see what makes sense for your business and your budget.
-
Of course, every business is different….your goals, capacity, and timeline all play a role in shaping your marketing budget. We’ll help you understand what makes sense for your business, and work within a range that aligns with your growth plan.
Chat with us, and we’ll walk through how to make your budget work harder, not just look bigger.
-
Most agencies focus on clicks, impressions, and vanity metrics.
We focus on:
Lead quality
Conversion rates
Return on investment
Operational fit
Sustainable growth
We build real systems, not temporary campaigns and we tailor every strategy to your trade, market, and goals.
No templates. No shortcuts.
-
Marketing is not instant but it should be measurable.
Most clients begin seeing improvement within the first 60 to 90 days as systems are built, optimized, and refined.
Long term success comes from consistent strategy, strong execution, and ongoing optimization.
We focus on building momentum that lasts.
-
Every client begins with a discovery and diagnostic phase.
We take time to understand your business, review your current systems, analyze your market, and define clear objectives.
From there, we create a custom growth plan and align on expectations before any execution begins.
You’ll always know what we’re working on and why.